Candy-Colored Creations: Pierre Yovanovitch For Design Parade Hyères

Something special this year: the redesign of the striking boutique, once again designed by a renowned international interior designer Pierre Yovanovitchwho has a longstanding relationship with the villa and associated festivals.

Pierre Yovanovitch creates colorful boutique for Design Parade Hyères (1)

1653047666 12 Candy Colored Creations Pierre Yovanovitch For Design Parade Hyeres - Candy-Colored Creations: Pierre Yovanovitch For Design Parade Hyères for art and architecture lover, Hyères is a jewel of the Côte d’Azur and the Villa Noailles in particular is a cultural treasure trove. Originally built by an architect in the 1920s Robert Mallet-Stevens to the modern art patron Karl and Marie-Laure de Noailles, the house is now a thriving arts center. This July, the Hyères design paradean annual highlight of emerging talent held at the villa celebrated its 15th anniversary.

Pierre Yovanovitch creates colorful boutique for Design Parade Hyères (5)

After serving as jury president of the Design Parade Toulon 2018, Pierre Yovanovitch redesigned the interior Hyères boutique in 2019 and again in 2020. For both iterations, Yovanovitch took the unique Cubist garden of the Villa Noailles which, as he says, “occupies a strange space between garden and architecture“, as a starting point. The property’s square and rectangular plantings are echoed by geometric inlaid architectural elements that shadow box the boutique’s products.

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Pierre Yovanovitch creates colorful boutique for Design Parade Hyères (4)

“It’s the kind of place where you think you should have been there and been a part of history” – Pierre Yovanovitch

Playing off the use of primary colors in the garden, Pierre Yovanovitch transformed the interior with his signature candy hueshis palette for 2020 is even bolder than last year.

“We incorporated variations of blue tones to give the space a sense of depth and calm, and to create a tranquil backdrop so the colorful vignettes really pop,” he says.

during a central table serves as the royal blue focal point, with walls and accents in more muted hues like muted turquoise, seafoam green, cotton candy pink, and salmon.

“I wanted the layout and colors of the space to showcase the design objects on display while also providing a lively, fun area for people to meet.”

See also: Contemporary Chalet in the Swiss Alps by Pierre Yovanovitch

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Pierre Yovanovitch creates colorful boutique for Design Parade Hyères (7)

Graziella Semerciyan Gallery curated this year’s product range, which includes work by former artists design parade finalists as well as from sister festivals supporting fashion, photography and more. The range includes, among other things, dark ceramics from Helen Labadie inspired by those of the 1950s masters Jacques Blinecological swimsuits from Atelier Bartavelle x Twice Studioand a new beach towel collaboration by Villa Noailles, artist Florence Grocand la Napkin Paris.

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The thoughtful mix of offerings is synonymous with Hyères itself, where myriad styles and eras coexist beautifully.

The city is a source of wonder; It is a veritable palimpsest of many eras, starting from the oldest, through the Middle Ages, to the Belle Epoque and the Modern Age“, says Pierre Yovanovitch. “What I like best is that it hasn’t been gentrified like many coastal towns and has retained its multicultural Mediterranean character. It’s also on one of the prettiest parts of the coast, with wonders like Porquerolles just a stone’s throw away.

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The Villa Noailles Pierre Yovanovitch–designed boutique is open until International festival of fashion, photography and fashion accessories in April 2021.

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